It’s My Eighth Birthday, Give Me Cleavage!

March 28, 2011 § 7 Comments

I felt like I really needed to repost this one. Savvy Sister has written a passionate post about self-esteem in girls on her blog, stemming from an ad she saw for Abercrombie & Fitch selling push-up bikini bra’s for 8-14 year old girls. We encounter things like this in our everyday- the push to suck money out of people without regard to the health and well-being of newer generations and the effect it will have on them through their entire lives. It’s nothing new that each generation is so different from one another but there are some values that should never, ever change regardless of what decade or even century we are in! If you feel passionate about this issue, why not post a link to Savvy Sisters article on your own blog, or write a quick post in support of protecting our girls self-esteem. If an eight-year-old is told it’s nothing to try to push up non-existent boobs, no wonder girls undergoing surgery are getting younger and younger!

If you are in Australia, check out and support The Butterfly Foundation.

(Ed: As I am in Australia, Abercrombie & Fitch is not a household name here. I have also been made aware of their ‘thongs’ or g-strings being targeted at 7-14 year old girls with phrases like ‘wink, wink’ and ‘eye candy’. Pushing adult sexuality onto children as young as seven isn’t cute. It’s perverted.)


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§ 7 Responses to It’s My Eighth Birthday, Give Me Cleavage!

  • Thanks for the mention! The more people that express outrage, the better!

  • Ashley says:

    This is sick. I’m posting this to Facebook– one of my friends is currently looking into the effects of the kids of advertising in that video on young girls. Thank you for reposting this!

  • littlecurio says:

    Thanks for commenting Ashley- it’s such an important issue! The side effects and after-effects of advertising to children that it’s okay to want and have these things may seem small to some, but it is more massive than we can imagine! If you think about the kind of things we had to deal with bombarding us while we were growing up, it’s ten times worse for kids of this generation who are born into a world decayed by this kind of advertising!
    Thanks for reposting 🙂

  • Thanks for sharing this. It really is tragic how we are teaching our children about self esteem and what makes them beautiful all by the media who want to sell things. We need more parents to take a proactive position in teaching children about self worth!

    • littlecurio says:

      You are totally right Rachel! And I’m glad there are people like you around to take the time to spend time with groups of girls to lead them down the right path 🙂 Good job xx

  • […] strawbaling (!), I have noticed a disturbing trend coming through. I assume it is to do with the post I wrote about Abercrombie&Fitch’s push-up bikini’s for kids, but unfortunately there is a […]

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